Interactive Chocolate-Covered Pretzel Campaigns

The Latest Flipz Up Your Game Day Iteration is Out

Flipz, the brand specializing in chocolate-covered pretzels, has initiated the second iteration of its 'Flipz Up Your Game Day' promotional campaign. This edition prominently features a partnership with professional football player Kyle Juszczyk and fashion designer Kristin Juszczyk.

The second 'Flipz Up Your Game Day' initiative centers on a linguistic-focused effort to officially rename the traditional "coin toss" to the "coin flip." As part of the marketing effort, the brand is circulating a nationwide petition to encourage fan participation to express their support for the cheeky cause.

The 'Flipz Up Your Game Day' campaign is being rolled out across digital, social, TVC, and retail. In addition, the brand is instructing fans to keep an eye on Flipz social channels for upcoming giveaways — from "a professionally minted Flipz-branded coin" to "a one-of-a-kind football designed by Kristin Juszczyk and signed by both Kristin and Kyle."

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