Card Game Festival Activations

The UNO Beach House Engaged Boardmasters Festivalgoers

At Boardmasters in Cornwall, Mattel launched an UNO Beach House experience on the festival grounds, inviting event attendees to play UNO games, customize UNO Wild Cards and shop for UNO products from Smyths Toys Superstores. Complete with an UNO DJ booth, giant UNO cards, branded installations and photo opportunities throughout, the experience touched on music, lifestyle and culture, inviting festivalgoers to listen, play, connect and pick up items to take home, or simply discover something new. At the UNO Beach House's Wild Card customisation station, artist Melita Berg drew fans’ chosen images onto UNO Wild Cards.

The UNO Beach House activation was the first time UNO has established a dedicated presence at a UK music festival, and beyond, the experience extended to giveaways and creator content.

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