Channel-Switching Commercials

This Tubi Super Bowl Ad Tricked Millions of Sports Viewers

The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created confusion among viewers because it was designed to seem as if someone was switching channels on the remote.

The 15-second spot was short and effective and it was set up so that it appeared to be returning from a commercial break with Fox Sports announcers, Kevin Burkhardt and Greg Olsen. Suddenly, the screen was overtaken by someone scrolling tot he Tuby TV app and browsing the library for something else to watch.

Tubi cleverly summed up the experience by saying: "No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”

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