Interactive Iconic Toy Designs

Just Play Has Launched Tickle Me Elmo Giggle Max

Just Play's Tickle Me Elmo Giggle Max is an 18-inch plush toy that responds to being tickled on its belly, left foot, or right foot with escalating giggles, animated shaking movements, flapping arms, and an opening and closing mouth. This launch marks the 13th anniversary of the original 1996 toy that became a cultural phenomenon.

Just Play offers its iconic Tickle Me Elmo Giggle Max for presale on Amazon and Walmart.com, with a broader global release scheduled for mid-July. The new and updated version is designed to offer more interactions and a larger size than any previous iteration of the ticklish character.

Parents and gift-givers who were children themselves during the original Tickle Me Elmo craze in the 1990s now have an opportunity to share that specific joyful memory with their own kids. This, in turn, creates an intergenerational play experience that few toys can offer.

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