Playful Student-Targeted Interactive Pop-Ups

'The One Arcade,' an interactive pop-up from Uber One, will headline the company’s nationwide back-to-school tour during the fall 2025 semester. Visiting 15 college campuses across the United States, this initiative marks Uber One’s second year bringing its student membership program, Uber One for Students, directly to campus communities.

At each stop, students will be invited to participate in arcade-style games developed with partners such as Taco Bell, Dunkin’, and other campus favorites. Players can collect virtual coins to redeem for a goodie bag valued at more than $130. Developed in collaboration with creative agency Coffee ’n Clothes, the experience blends playful, nostalgic design with interactive brand engagement.

The tour will include two-day stops at select universities, including Penn State, the University of Alabama, Ohio State University, the University of Texas at Austin, and the University of Miami. Running from August 19 through November 12, 2025, the campaign aims to combine entertainment with exclusive student offers.

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