Hyper-Targeted Book Covers

Monzo Launched The Book of Money with 800 Bespoke Cover Titles

Award-winning mobile banking app Monzo knows that a goal to be better with money looks different for everyone, which is why its launch campaign for The Book of Money includes 800 bespoke cover titles available in-store.

This book was written as a friendly, uncomplicated guide to feeling more confident about finances, and to help it reach the people who need it most, Monzo teamed up with Random House UK, BBH and Freuds. Initially, over 8,000 book cover title ideas were generated and whittled down to favorites like "The Book of Finally Extending the Kitchen" or "The Book of Being a Very Generous Tooth Fairy."

Monzo kicked off the campaign with The Book Nook pop-up in Soho, and it will continue with out-of-home content and a national book tour.

前往原文 ↗