Collaborative Pop-Up Pubs

THE ALLDEYA ARMS Launches a Versatile Tool for Behind the Bar

For the August Bank Holiday, B Corp kitchen knife brand Allday Goods is teaming up with independent brewery DEYA to open THE ALLDEYA ARMS. This five-day pop-up in Shoreditch celebrates pubs as a central space for people to come together to share ideas and stories, and it will launch a new serrated knife and a pale ale.

Allday's versatile new tool for behind the bar is optimized to do it all, from slicing citrus to trimming garnishes, and its handle makes the most of 100% recycled plastic waste salvaged directly from the DEYA brewery. DEYA's ALLDEYA GOODS is a soft, citrus-forward pale ale described as fresh, balanced and sessionable, making it fit for time savored in good company in a pub setting. Although Allday Goods and DEYA have different areas of expertise, they both value quality and thoughtful processes that minimize waste.

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