Pick-Your-Own Bouquet Billboards

5,000 Tesco Mother’s Day Tulips Formed an Interactive Display

For Mother's Day in the UK, grocery and general merchandise retailer Tesco promoted Tesco Mother’s Day Tulips with a dynamic installation at King's Cross Station. This activation spelled "Need Anything From Tesco?" with 5,000 vibrant tulips that could be picked by passersby as a last-minute gift to take home and share with the mothers and maternal figures in their lives. Tesco brand ambassadors were on hand to wrap the flowers selected by commuters, turning the generous installation into a living example of Tesco's new brand platform.

Rather than simply handing out Mother's Day presents to travelers passing through a busy transportation hub, the dynamic display offered personalized, pick-your-own bouquets and a story to share.

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