Dedicated Music Collectible Brands

Surge Creates Debuts a New Direction with Surge Iconics

Surge Creates has officially launched Surge Iconics — a new creative design and manufacturing company that specializes in producing elevated, truly custom-made music collectibles and branded merchandise. As part of this new direction, the business will partner with iconic acts such as KISS, Styx, and the Lost Lands Festival.

The Surge Iconics venture evolved from Surge Creates' extensive experience in product-based marketing, which includes working with major global brands like Burger King, Kellogg's, Jostens, and Tim Hortons. It leverages over 25 years of combined expertise in creative product design, engineering, manufacturing, logistics, and packaging.

As a company, Surge Creates distinguishes itself through its focus on creating emotionally resonant, highly tailored collectible experiences for superfans. It collaborates with artists, brands, and rights holders around anniversaries, tours, festivals, and milestone campaigns, while also incorporating Transcentives, which are transmedia incentives that unlock digital content to deepen audience engagement.

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