Soothing Skincare Billboards

Tower 28's Summer of SOS Shares Hypochlorous Acid on the Street

As part of its new Summer of SOS campaign, sensitive-safe skincare brand Tower 28 unveiled a first-of-its-kind hypochlorous acid-spraying billboard. Created to reach people in the city in need of skin support in the heat, this interactive ad can now be found in downtown NYC at 389 Canal St, promoting the brand's award-winning SOS Daily Rescue Spray. This spray is viral for calming visible inflammation, reducing redness and soothing flare-ups, all of which may be concerns people want to target as they sweat.

To interact with Tower 28's hypochlorous acid-spraying billboard, passersby only need to press the button to be spritzed with SOS Daily Rescue Spray (the only hypochlorous acid spray recognized by all three leading United States skin health organizations for eczema, rosacea, and psoriasis) for immediate soothing, purifying, clearing, alcohol-free relief.

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