K-Pop Luxury Fashion Ambassadors

Guess Taps Hyunjin from Stray Kids as Brand Ambassador

Guess has named Hyunjin, a member of the globally renowned K-pop group Stray Kids, as its newest Global Brand Ambassador. The performer's first worldwide campaign for the brand launched simultaneously for both Guess and Guess Jeans.

Hyunjin is recognized for his magnetic stage presence and multidimensional creativity. Guess' partnership with the Stray Kids member introduces a refined fashion concept that the company calls 'Modern Heritage.' This vision blends classic American denim silhouettes — like straight-fit jeans, denim shirts, and striped tees — with a contemporary attitude.

Hyunjin will lead worldwide campaigns and headline key brand initiatives to help shape the next chapter of Guess through a lens that honors its past while pushing toward new expressions. The collection featured in the launch is available globally and coincides with the recent opening of a new Guess Jeans flagship store on Melrose Avenue in Los Angeles.

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