Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Recently, Toronto recorded the snowiest single day in its history (Toronto Pearson Airport recorded 46 cm of snow and up to 56 cm was observed downtown) and Stella Artois ads at the Ontario capital city's York and Front streets made the most of the weather for those brave enough to brave the cold and get outside.
The timely out-of-home activation depicted an oversized glass of Stella Artois, with text that read "Let it snow. Let it snow. Let it flow." As snow slowly but continuously fell in the city, it gathered at the top of the ad, creating the illusion of the larger-than-life glass overflowing with frothy beer.
The clever Stella Artois ads were made possible in a collaboration between DraftLine, Starcom, and Veritas.
- 來源
- Trend Hunter
- 發布
- 2026-01-28
- 品類
- Billboards
- 出處
- famouscampaigns, stellaartois