Auto Customization Initiatives

Dodge Unveiled the Dodge Durango R/T 392 Smokescreen Concept

American performance brand Dodge used its Roadkill Nights event to unveil a new customization initiative headlined by the Dodge Durango R/T 392 Smokescreen Concept. This design study showcases a bold, factory-level approach to personalization.

Dodge's Durango R/T 392 Smokescreen Concept features a unique Smokescreen exterior finish with flowing Cryo Blue graphics, amber accent lighting, and 20-inch forged wheels in a matching blue hue. The interior, on the other hand, is appointed with Petrol Blue Laguna leather seats and carbon-fiber trim, all while retaining its 475-horsepower HEMI V-8 powertrain. Beyond this concept, Dodge also previewed a new Color Jailbreak program, which aims to make exclusive custom paint colors more affordable and accessible to a wider audience. Additionally, the company introduced Tinted Dual Stripes, a new factory-installed graphic option that uses a translucent finish to allow the underlying body color to show through.

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