Live-Printed Billboards

HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time

It can be captivating to watch a billboard come to life in real time, and HP's campaign for its Smart Tank printers transformed a format people usually glance at in passing into a live, unfolding act worth stopping to watch. HP printed an entire billboard in Clapham, live, one A4 sheet at a time, resulting in over 300 brilliantly colored printed pieces of paper assembled into a large-format out-of-home ad.

This in-the-moment demonstration of the printer's power put endurance and consistency to the test, and all the action was captured in share-worthy clips now circulating on social media. Finally, the live-printed billboard reached its finished form to read: "Big or small, this [HP Smart Tank] can print it all (even this billboard," with the real printer at the center of the message.

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