Beauty-Centric Cleaning Campaigns

Mr. Clean's Everything Shower Includes the Shower & Tub Scrubber

Inspired by head-to-toe "everything shower" rituals that involve deep-cleaning, exfoliating, shaving and other acts of self-care that deserve to be completed in a fresh, comfortable setting, Mr. Clean dropped a first-of-its-kind beauty campaign for the Mr. Clean Shower & Tub Scrubber. Touted as "the final step in a truly complete Everything Shower routine," the Shower & Tub Scrubber is tough on soap scum and grime, and yields shiny results with minimal scrubbing.

To catch the attention of beauty consumers, Mr. Clean debuted two billboards in New York City’s lower Manhattan at Bowery and Great Jones Street, and Canal Street and Broadway. For a limited time, fans can scan the QR codes on the billboards to access limited free Everything Shower kits and coupons. Additionally, there are postings to look for on Thompson Street and Broome Street that align with Mr. Clean's new beauty-inspired mission.

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