Mobile-First Microdramas

TikTok and Hoorae Media Launched the Screen Time Series

At a time when viewers want to consume compelling content in a fast-paced format, Hoorae Media, the multifaceted media company founded by Issa Rae, teamed up with TikTok to launch the Screen Time series. This microdrama centers on a group of friends and during a double date night, their phones are hacked and secrets are brought to light, rapidly shifting the dynamic and leaving the four friends wondering if the relationship they had will survive.

Episodes of the bingeable vertical series are only about a minute each, and in the first week alone, Screen Time nearly hit 75 million views, and set a record for seven-day watch time.

TikTok and Hoorae Media plan to co-develop more micro-series, which will be released exclusively on TikTok and its newer microdrama-focused platform, PineDrama.

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