Scent Spritz Billboards

goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds

goodwipes offers flushable scented wipes in varieties like Rosewater and Shea-Coco, and those who have yet to experience them only need to walk along Los Angeles' Abbott Kinney Boulevard and look for a colorful billboard from the brand's Scentsational Summer campaign. These multi-sensory ads automatically release a featured goodwipes scent every 30 seconds, and as the scents change, so does the creative to match.

Scent is one of the most powerful and underutilized tools in marketing, with its unique ability to bypass rational thought and evoke emotion, making it capable of opening people to new possibilities, anchoring a brand experience in the mind long after the moment has passed, and creating the kind of lasting, sensory-linked memory that no visual cue alone can replicate.

Beyond the billboard, goodwipes is setting up weekly Scentsational Summer Sniff & Sample pop-ups to engage newcomers to the brand and connect with its community.

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