Pet-Finding Billboards

Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs

Croatian telecom company Hrvatski Telekom collaborated with creative agency Bruketa&Zinic&Grey to create scented billboards that are useful for locating missing pets. More dynamic than the average missing pet poster, these billboards release the scent of food and include a water bowl nearby to encourage pets to stay close until they can be safely retrieved. The activation is part of a broader campaign promoting Hrvatski Telekom's GPS locator for pets.

“In Croatia, more than 1,500 dogs go missing or stray each year, creating an emotional burden for owners and a real risk for animals. Losing a pet is one of the hardest moments for any owner," said Branka Bajt, Brand Director at Hrvatski Telekom. "Our aim is to show how technology and innovative solutions can enrich what may seem like small, but are in fact extremely important life situations. If this experiment helps save even a single dog, we have already done a great thing."

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