Kebab-Inspired Restaurant Totems

KFC Calls Attention to Its New Döner Menu via its Totems

KFC has introduced its new döner menu in Spain through a campaign that physically repurposes the brand’s iconic restaurant totems into functioning, giant-scale kebab rotisseries. This was made possible through a collaboration with creative agency PS21.

As part of this venture, the tall, cylindrical signage structures at select high-traffic KFC locations were repurposed into 12-meter-tall, 1,200-kilogram rotating spits designed to mimic the appearance and motion of a traditional kebab roaster. This out-of-home activation serves as the central element of the döner menu launch, with the custom-built restaurant totem installations featuring a hyper-realistic finish that evokes the texture of the brand’s signature fried chicken.

The campaign is accompanied by an audiovisual component, produced by Oriental Films, which extends the concept across television, digital platforms, cinema, and outdoor media.

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