Bracket-Style Regional Sandwich Contests

Hellmann's Crowns Philly Cheesesteak as the Winner

Hellmann's has conducted a nationwide bracket-style competition involving regional sandwiches from all 50 states, with more than 10,000 participants casting nearly 100,000 votes over several weeks. This immensely exciting venture crowned the Philly Cheesesteak from Pennsylvania as "America's Sandwich" in honor of the country's 250th anniversary.

Hellmann's competition generated regional rivalries and passionate support as fans rallied behind their local favorites. The brand has announced it will celebrate the winning sandwich with a creamy spread of its mayonnaise, which is positioned as a complementary addition to the classic cheesesteak.

The exciting campaign was framed as a democratic exercise in culinary pride, giving sandwich enthusiasts across the country an opportunity to advocate for the iconic foods that define their regional identities. Hellmann's plans to continue the celebration through its social media channels.

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