Quality-Driven Private Pet Brands

M&S Paws & Pals Includes 13 Lines for Cats and Dogs

The M&S Paws & Pals private label pet food brand has been introduced by the retailer as an extensive range of own-brand products that customers can pick up during their regular shopping. The brand includes a total of 13 lines that spans kibble, toppers and treats for cats and dogs, and puts a focus on real ingredients including a high meat content as well as grain-free recipes. The products are also fortified with vitamin and minerals to support impressive nutritional support from every angle of a pet's nutrition.

Managing Director of M&S Food Alex Freudmann commented on the M&S Paws & Pals private label pet food brand saying, "We’ve developed Paws & Pals with the same focus on quality that sits behind every M&S Food product. Using 100% real ingredients, grain-free recipes and carefully selected nutrients, we’ve created a range that’s both nutritionally balanced and delicious for pets. Every recipe has been developed to give customers confidence that they’re feeding their pets food made with quality ingredients they can trust.”

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