Feel-Good Kids Sunscreens

Oovii's Mineral Sunscreen Helps Families Build Healthy Sun Habits

Oovii is repositioning sunscreen for kids as a product that's not just for pool days and summer camp, but for the walk to school and sports practice, because UV exposure doesn't wait for a sunny outdoor activity to show up, so protection shouldn't either. “We want SPF to become a part of their routine, like brushing teeth,” says Oovii co-founder Lucia Dailey, who had a dermatologist recommend daily facial SPF for her daughter's scars.

To overcome the resistance kids might put up because of the texture or feel of sun care, Oovii opts for a lightweight and gentle, dermatologically tested formula with 97% naturally derived ingredients. The no-cast, non-sticky Face First Daily Mineral SPF 30 formula is suitable for all skin tones and types, and kids can enjoy personalizing the pump-up packaging with the free stickers included with every purchase.

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