Official Deodorant Sponsors

Dove is the US Open's Official Underarm Sponsor

Dove, the beauty brand known for its moisturizing products and commitment to real beauty representation, has returned as the Official Underarm Sponsor of the US Open for a second year. In 2026, the company launches the 'Don't Sweat It. Make A Racket.' campaign to celebrate the confidence, style, and fan culture surrounding the tournament.

The 'Don't Sweat It. Make A Racket.' initiative centers on the Dove Antiperspirant, which provides 72-hour sweat and odor protection, with the Dove Invisible collection offering clear application to prevent white marks on clothing. The campaign includes a short film, digital activations, a dedicated refresh destination called The Re[set] Club at the USTA Billie Jean King National Tennis Center, a collaboration with photographers to capture tournament fashion, a social content series interviewing fans, and a partnership with ten women-owned sports bars across the country where tabs will be opened for complimentary food and drinks during the Women's Finals.

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