Multi-Channel International Campaigns

essential COSTA RICA Debuts the Natural Choice

The essential COSTA RICA country brand has launched 'The Natural Choice' — a multi-channel international campaign that leverages Amazon Ads platforms, digital media, and over 240 in-store tasting events across the United Kingdom, Germany, and Spain to promote Costa Rican bananas, pineapples, coffee, and cassava to millions of European consumers.

'The Natural Choice' campaign integrates seamlessly into everyday consumer moments through Amazon Prime Video ads, a custom Fire TV landing page, Alexa-branded experiences, and Amazon Fresh Bags. The initiative is anchored by 12 original recipe videos developed by local chefs who interpret Costa Rican ingredients through their own cultural and culinary perspectives. This initiative represents the second phase of a collaboration with Amazon Ads Brand Innovation Lab, building on a 2025 campaign that was the first-ever multi-market national export brand campaign on the platform.

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