Modern Pinsa-Celebrating Campaigns

Di Marco Marked the First-Ever National Pinsa Day in the US

Di Marco, the Rome-based family company credited with inventing modern pinsa, is building on the momentum of the first-ever National Pinsa Day in the United States. The company returned to the Summer Fancy Food Show in New York to expand awareness and distribution of its Original Roman Pinsa.

Di Marco's distinctive product represents a centuries-old Roman baking tradition. Its modern pinsa is crafted from a unique blend of flours with approximately 80% hydration and a signature long-fermentation process that creates an exceptionally light, airy, and crisp base that distinguishes it from traditional pizza.

The inaugural National Pinsa Day, officially established through the National Day Archives, featured various activations. They included a dedicated pinsa kiosk at Eataly Flatiron, branded centurions and a Roman lectica traveling through New York City, and an exclusive kickoff event at the House of Made in Italy that celebrated the product's growing role in modern Italian gastronomy.

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