Earthquake Relief QSR Initiatives

Pollo Campero Run National Fundraising Day for Earthquake Relief

Pollo Campero, a fast-casual restaurant chain with roots in Guatemala, has announced a national fundraising day scheduled for August 25, during which participating U.S. locations will donate 25% of sales from customers who explicitly mention the promotion at checkout to Direct Relief, a humanitarian medical organization currently responding to the recent earthquakes in Venezuela and Colombia.

Pollo Campero's national fundraising day leverages the brand’s daily operations to generate emergency relief funding, addressing the ongoing medical and infrastructure needs in two South American countries that have suffered back-to-back seismic disasters within a short period. The campaign also appeals to the brand’s core customer base, which includes many Hispanic Americans who may have personal or familial connections to the affected regions.

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