Bespoke Luxury Sedans

Mercedes-Maybach S 680 Honors Lebron James Through Custom Detailing

The Mercedes-Maybach S 680 has been reimagined through the MANUFAKTUR Made to Measure program as a pair of bespoke luxury sedans created in collaboration with LeBron James. Unveiled at Pebble Beach, the two nearly identical vehicles feature a MANUFAKTUR Light Ivory exterior paired with a Stormy Weather blue Nappa leather interior finished with porcelain contrast stitching. A bespoke crown emblem replaces the traditional V12 badge for the first time on a Maybach, while custom cushions, headrests and floor mats incorporate James' personal branding. Engraved coordinates referencing Akron, Ohio, are integrated throughout the design as a tribute to his hometown.

One vehicle joins James' personal collection, while the second will be auctioned to benefit the LeBron James Family Foundation. The project highlights the capabilities of Mercedes-Maybach's bespoke commissioning program through individualized materials, finishes and handcrafted details. Personalized exterior badging, exclusive interior trim and community-inspired engravings distinguish the pair from standard production models while preserving the flagship sedan's luxury-focused architecture.

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