Athlete-Launched Men's Personal Care

ONSIDE Was Launched by Jayson Tatum and Collaborators

ONSIDE, a new men's personal care brand backed by basketball player Jayson Tatum and supported by industry veterans from The Estée Lauder Companies, has launched exclusively at Target. The company's product line is designed specifically for skin in motion, addressing the functional needs of active men beyond traditional grooming.

ONSIDE's men's personal care core offerings include a Hybrid Body Spray with adaptive odor control and skin-conditioning ingredients, an Aluminum-Free Deodorant formulated with magnesium hydroxide and tapioca starch for odor neutralization and dryness, and a Body Wash infused with green tea extract, glycerin, and arnica to cleanse and refresh without stripping moisture. All formulations are available in santal leather and eucalyptus mint scents. The products are vegan, cruelty-free, and free from sulfates, aluminum, parabens, and phthalates.

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