Curated Gen Alpha Marketplaces

Maisonette Neon Rebels Was Built for Tweens and Teens

Maisonette Neon Rebels is a new online marketplace, purpose-built to offer bold, fun styles that champion self-expression in tweens and teens, and help parents feel good about investing in age-appropriate, quality purchases. "Tweens have become one of our fastest-growing segments, with over 20% of our customers now having at least one child age 7+. We recognized both this incredible momentum and a clear gap in the market to serve this age group thoughtfully, and Neon Rebels is our answer," said AJ Nicholas, President of Maisonette.

On the curated marketplace for Gen Alpha, shoppers will find categories like Apparel & Accessories, Bath & Body, and Home & Gifts, along with a selection of products that fill the gap between "too little" and "too grown up."

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