Creative Identity-Inspired Swimwear Collabs

Nii HAi Collaborated with Zara Larsson's MAIN ROSE

Nii HAi, the London-based swimwear and ready-to-wear brand founded by Rosie Williams in 2019, has collaborated with Zara Larsson's label MAIN ROSE on a collection that blends both creative identities through a shared appreciation for confident, expressive dressing.

The partnership originated from Larsson's genuine, long-standing love of the brand. The resulting Nii HAi x MAIN ROSE collection reimagines swimwear versatility by offering every bikini top and bottom as separate, fully interchangeable pieces designed to be worn beyond the beach. Through this approach, the brands seek to encourage endless mix-and-match combinations that transition seamlessly between swim and ready-to-wear styling. From the Butterfly Triangle Bikini Top in Butterfly Stripes to the Triangle Bikini Bottom in Aqua Snake, the collection reflects Nii HAi's signature design philosophy, which balances Mediterranean ease with urban sensibility.

Image Credit: Nii HAi x MAIN ROSE, hypebae, niihai

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