Ice Cream Press-On Nails

Magnum x Naomi Yasuda Partner for Delectable 3D Press-On Nails

Magnum x Naomi Yasuda introduces a limited-edition collection of 3D press-on nails inspired by Magnum’s signature chocolate-coated ice cream bars. Debuting alongside Magnum’s role as a frozen dessert sponsor at Coachella, the collaboration blends elements of beauty, fashion, and food within a festival-driven context.

Developed by Naomi Yasuda, known for her sculptural and editorial nail artistry, the collection translates Magnum’s brand identity into wearable designs. The nails feature "dimensional chocolate-like textures, caramel-inspired tones, high-gloss finishes, and metallic accents that reflect the brand’s premium aesthetic and sensory appeal."

This collaboration aligns with the growing popularity of food-inspired nail art, a niche trend within the beauty industry that emphasizes playful and visually expressive designs. By merging dessert-inspired visuals with fashion accessories, the collection highlights the intersection of experiential branding and emerging beauty trends.

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