Luxury Bold Underwear Styles

Calvin Klein has unveiled its Autumn 2025 underwear campaign starring Grammy Award–winning artist ROSALÍA, marking another bold fusion of music, fashion, and cultural influence. Shot by Carlijn Jacobs, the campaign blends confident sensuality with surreal, dreamlike visuals that highlight Calvin Klein’s evolving creative direction. Central to the collection is the new Icon Cotton Modal line, which introduces a seamless Infinity Bond waistband designed for elevated softness and all-day comfort. The Heritage Cotton series reimagines Calvin Klein’s iconic logo waistband through a nostalgic, vintage lens, balancing modern minimalism with timeless appeal.

ROSALÍA’s dynamic presence underscores the brand’s renewed focus on individuality and self-expression. With designs like the Perfectly Fit bra and bikini, Calvin Klein continues to merge form and function for contemporary consumers seeking both style and ease.

This campaign exemplifies how luxury and lifestyle brands leverage global celebrity partnerships to enhance market relevance. By aligning with ROSALÍA’s cross-cultural influence, Calvin Klein strengthens its position among Gen Z and millennial consumers while reaffirming its legacy of innovation in everyday essentials.

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