Elder Athlete-Supported Serum Campaigns

Paula’s Choice Markets Its CellularYouth Longevity Serum

The brand Paula’s Choice has launched a marketing initiative titled 'The Long Game,' which features female athletes over the age of sixty-five who are promoting the brand's newly released CellularYouth Longevity Serum.

The Long Game centers on the personal narratives of four women who remain actively engaged in competitive sports. The personalities include Dorothy Wiggins, who at 100 years old "remains an avid tennis player," MaryJane Fahey, who is the founder of Glorious Broads and a force to be reckoned with in the boxing ring, as well as Madonna B. Hanna and Jacky Lee, "who continue to push the limits of what's possible on the track."

The ethos of these athletes effortlessly aligns with the CellularYouth Longevity Serum and its claim of vitality, resilience, and self-care.

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