Pop-Up Ice Cream Parlors

A New Candle Inspired a Bespoke Flavor at the Loewe Ice Cream Bar

Loewe is famous for its luxurious candles with hyper-realistic botanical scents—like Tomato Leaves and rich, earthy Mushroom—and in support of the launch of its pistachio-scented candle, the brand opened the doors to the Loewe Ice Cream Bar. Located in Islington, north London, the activation is taking over the artisanal ice cream bar The Dreamery for a limited time to share an edible experience of warm, nutty pistachio in the form of a cooling treat. Loewe Perfume's bespoke pistachio ice cream will be served exclusively for the duration of the partnership, in green cups that mimic the color of the ice cream and the color of the candle's sculpted vessel.

Consumers aren't just looking for an aroma or a flavor, they're embracing ecosystems and connected experiences across desserts and at-home rituals that reinforce mood and aesthetic.

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