Convenience Store-Inspired Pop-Ups

A Kewpie Konbini is Coming to London's Covent Garden

Japanese konbini are known for offering quality, freshly made food like onigiri alongside an efficient, round-the-clock array of services and famous Japanese mayo brand Kewpie is paying tribute to the compact, convenience store format with an upcoming Kewpie Konbini pop-up at Covent Garden. For one weekend, the piazza in London will be transformed into the Kewpie Konbini, celebrating the classic Tamago Sando, defined by soft bread and creamy egg salad, of which mayonnaise plays a key part.

At the limited-time Kewpie Konbini, guests can taste the Kewpie Mayonnaise Tamago Sando, and pick up a limited-edition, collectible Kewpie It. Mayozine. Beyond egg salad sandwiches, Kewpie's iconic mayo enhances all sorts of everyday meals, and the experience reminds Londoners of the condiment's versatility.

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