Beauty Brand-Sponsored Race Drivers

e.l.f. Cosmetics Sponsors Race Driver Katherine Legge

e.l.f. Cosmetics returned as the sponsor of race driver Katherine Legge for the third consecutive year. The beauty brand showed its unwavering commitment to supporting her historic attempt to become the first female driver to complete both the Indy 500 and the Coca-Cola 600 on the same day. This meant that Katherine Legge would cover a total of 1100 miles across 24 hours. This experience took place on May 24.

As the first cosmetics brand ever to back a female driver attempting this gruelling double-header, e.l.f. Cosmetics boasts its on-track presence and FanZone activations at both races. It used its platform to highlight that women receive only one percent of sports sponsorships, represent just four percent of drivers on track, and are twice as likely to leave racing within their first five years compared to male counterparts.

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