Hunk-Inspired Hard Soda Campaigns

Owl's Brew Taps Jason Lewis for Its Spiked Pop Campaign

Owl's Brew has launched a new campaign for its Spiked Pop hard soda featuring actor Jason Lewis, who is best known for his role as Smith Jerrod on Sex and the City. This marketing initiative includes a short film that plays on the actor's early-2000s heartthrob persona with a self-aware, humorous tone.

Owl's Brew's latest campaign is built around the tagline 'All Hunk, No Junk,' which nods to the brand's clean-label positioning. The ad nods to Jason Lewis's memorable 2003 episode appearance while highlighting Spiked Pop as a modern hard soda made without artificial sweeteners, additives, or artificial flavors. The beverage is offered in seven options, including Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus, and Lemon Lime.

Owl's Brew is a female-founded ready-to-drink beverage brand known for using real, clean ingredients.

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