Longwear Cushion Foundations

K-Beauty Inspired the Infallible Fresh Wear Cushion Foundation

Most foundation products on the Western market take the form of liquids or powders, but L’Oréal Paris’ new Infallible Fresh Wear Cushion Foundation is winning over beauty lovers by taking a page from K-beauty's popular cushion compact format. This long-lasting foundation boasts an innovative formula that promises the blurring, airbrushed coverage of a liquid foundation with the lightweight, breathable feel of a BB cream. The liquid foundation in a sponge contains a skin-mimicking puff applicator for tapping and blending the product, and delivers up to 24 hours of undetectable coverage with a lightweight and breathable feel—plus transfer-proof, waterproof, and sweat-proof staying power.

The newest addition to L’Oréal Paris’ Infallible family, formulated for all skin types, launched with shades to suit cool, neutral, and warm undertones.

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