Reimagined Hotel Menu Items

Howard Johnson® Introduces the 'HoJo's Original Fried Clam Soap'

'HoJo’s Original Fried Clam Soap' has been introduced by Howard Johnson® as a commemorative product honoring one of the brand’s most celebrated menu items. Launched in recognition of the company’s centennial year, the soap serves as a playful yet refined tribute to the fried clam strips that helped define the Howard Johnson roadside dining experience.

Crafted to "resemble the crispy clam strips that became a hallmark of the brand’s culinary history, the soap is formulated with a fresh and contemporary fragrance." Additionally, infusions of lemon, sea salt, and a subtle touch of butter offer a sensory nod to the buttered rolls once paired with the original dish, ensuring the product remains evocative of its inspiration without adopting seafood aromas.

Available in limited quantities at select Howard Johnson hotels across the United States, HoJo’s Original Fried Clam Soap will also be accessible for online purchase later this month. This launch reflects both a nostalgic homage to the brand’s heritage and a creative reinterpretation of its enduring legacy of family hospitality and iconic design.

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