Exclusive Ketchup Kegs

The 114-Ounce Heinz KegChup Was Made for Big Game Snacking

The Super Bowl isn't just one of the year's biggest sporting events—it's a massive eating occasion where tons of ketchup will be consumed alongside mountains of burgers, fries, and finger foods that are as central to the experience as the game itself, and the Heinz KegChup aims to amplify the enjoyment of this classic condiment. The first-of-its-kind ketchup keg created by Kraft Heinz’s in-house social agency, The Kitchen, was first teased in October and quickly met with enthusiasm from a fandom known for their "Irrational Love" of Heinz.

Leading up to the Big Game, Instagram users can enter to win a 114-ounce stainless steel KegChup of their own, and fortunately for those who miss out, Heinz is promising a wider release ahead of the 2026 football season.

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