Co-Branded Music Competitions

Hard Rock Cafe & Coca-Cola Debut Hard Rock Rising Music Competition

Hard Rock Cafe and Coca-Cola have launched the Hard Rock Rising music competition — a global initiative spanning 34 countries and 64 cafe locations that provides emerging singer-songwriters, bands, and DJs with a platform to perform original music. Participants compete for a grand prize package that includes a recording session at Coke Studio, $10,000, and a performance at Hard Rock Orlando.

The Hard Rock Rising music competition unfolds through live performance rounds at participating cafes, with local fan votes determining which artists advance, and the Coke Studio team ultimately selecting one global winner, with submissions open through mid-August and live rounds scheduled throughout September.

This partnership combines Hard Rock's five-decade legacy of hosting musical talent and its network of iconic stages with Coca-Cola's established production expertise through Coke Studio.

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