Bank-Focused Consumer Engagement Campaigns

EQ Bank Debuts the Grand Scan Contest & In-Store Pop-Up

EQ Bank, the digital banking arm of Equitable Bank and the exclusive financial services partner of the PC Optimum loyalty program, has launched a major consumer engagement campaign featuring the Grand Scan Contest. This venture offers one lucky PC Optimum member the chance to win 25 million points.

EQ Bank's Grand Scan Contest is supplemented by interactive in-store pop-up pavilions at select Loblaw-affiliated grocery stores in Toronto, Vancouver, and Calgary where members can participate in Spin-to-Win experiences to earn additional points.

The Grand Scan Contest runs from August 13 to 26, with automatic entry for members who make a purchase of $20 or more at participating Loblaw grocery stores or Shoppers Drug Mart locations and scan their PC Optimum card at checkout. The pop-up events, scheduled across the three cities in mid-to-late August, are designed to introduce Canadians to how EQ Bank envisions delivering more connected banking experiences.

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