「破損版」父親節禮物
Miller Lite 於父親節推出 Fix-Pack
Miller Lite 推出限量版父親節禮品「Fix-Pack」修復禮包。此充滿創意的計劃，以刻意破損或損壞的物件，取代領帶及馬克杯等傳統禮物，讓爸爸與成年子女能夠一同動手修理。
每個 Fix-Pack 均含有一件狀態並非完美、印有品牌標誌的獨特物件——由彈不出聲音的結他及缺了指針的時鐘，到搖搖晃晃的草坪椅及鉸鏈鬆脫的冰桶，各式各樣。每套禮品組合亦附有一張現金回贈券，可用於購買一組六罐裝 Miller Lite，於完成修理工作後享用。
Miller Lite 的 Fix-Pack 概念，取材自一項調查數據——數據顯示，近 60% 的父親，更傾向與子女共度優質時光，而非收到物質禮物；而約半數美國人，遇上修理問題時，首先想到的求助對象，正是自己的父親。
英文原文
Miller Lite has introduced a limited-edition Father’s Day offering called the Fix-Pack. This imaginative initiative swaps traditional presents like ties and mugs for deliberately broken or damaged items intended to be repaired together by dads and their adult children.
Each Fix-Pack contains a unique, branded object in less-than-perfect condition — from guitars that cannot be strummed and clocks missing hands, to wobbly lawn chairs and coolers with loose hinges. Each gift set also comes with a rebate toward a six-pack of Miller Lite to enjoy after the work is complete.
Miller Lite's Fix-Pack concept draws on survey data indicating that nearly 60% of fathers prefer spending quality time with their kids over receiving material gifts, and that roughly half of Americans turn to their dad first for repair advice.
- 來源
- Trend Hunter
- 發布
- 2026-06-10
- 品類
- Bizarre
- 出處
- shop.millerlite