Fake ATM Pop-Ups

The FCA;s Mysterious ATM Promising Fortune Provides Investment Scam Warnings

People often say, "If it seems too good to be true, it probably is," and FCA's fake ATM was designed to drive home this message about the risks of investment scams.

A common tactic scammers use is to apply pressure to get people to rush into decisions, and the FCA's pop-up ATM was designed to challenge this instinct and provide a moment of pause. Commuters at London Waterloo came upon a mysterious ATM promising to "give away a fortune," but when they approached, the screen opened to reveal Emil the Seal, the FCA's finance-friendly mascot, providing a message urging people to "check it’s real before you seal the deal."

According to FCA data, around 700,000 adults experienced investment-related fraud or scams in the 12 months to May 2024.

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