龍舌蘭即飲眾籌活動
Pimentae 展開股權眾籌活動
Pimentae 於 2026 年 8 月在 Crowdcube 平台推出首個股權眾籌計劃，讓消費者有機會投資這個由女性創辦的即飲品牌。計劃於 8 月 11 日率先向優先會員開放，並於 8 月 12 日向公眾開放，目標籌集 100 萬英鎊，最低投資額為 50 英鎊。
Pimentae 計劃將所籌資金用於擴充其雜貨及批發銷售團隊、加強數碼、戶外及社交媒體渠道的市場推廣，並支持即將展開的雜貨店及體育館發售活動。品牌成立於 2021 年，業務已由瓶裝龍舌蘭雞尾酒擴展至罐裝、酒桶裝及軟袋盒裝形式，另設以 Ojo de Dios 為基酒的梅斯卡爾瑪格麗特。
對消費者而言，是次計劃提供了持有這個增長中飲品品牌部分股權的機會，同時有助資助更廣泛的零售分銷。此舉反映眾籌日益被用作結合擴展資本與社群參與的手段。
英文原文
Pimentae launched its first equity crowdfunding campaign on Crowdcube in August 2026, giving consumers an opportunity to invest in the female-founded ready-to-drink brand. The campaign opened to priority members on Aug. 11 and the public on Aug. 12, targeting £1 million with minimum investments starting at £50.
Pimentae plans to use the funding to expand its grocery and wholesale sales team, strengthen marketing across digital, out-of-home and social channels, and support upcoming grocery and stadium launches. Founded in 2021, the brand has expanded from bottled tequila cocktails into cans, kegs and bag-in-box formats, alongside a mezcal-based Margarita made with Ojo de Dios.
For consumers, the campaign offers a chance to own part of the growing drinks brand while helping fund wider retail distribution. The move reflects increasing use of crowdfunding to combine expansion capital with community engagement.
- 來源
- Trend Hunter
- 發布
- 2026-08-14
- 品類
- Newventures
- 出處
- thespiritsbusiness