Personalization-Focused Gift Services

Edible Arrangements Boasts a New App and Edible Rewards

Edible Arrangements has launched a completely redesigned mobile application alongside an overhauled loyalty structure, which is known as the Edible Rewards program. Both services are available on iOS and Android devices.

The new Edible Arrangements app incorporates personalized features such as gift reminders, tailored product suggestions, saved address books, and a quick reorder function. The Edible Rewards program, on the other hand, introduces four membership tiers where customers accumulate points on purchases that can be exchanged for discounts, complimentary treats, and exclusive app-only benefits.

Anyone who frequently sends gifts for birthdays, anniversaries, or holidays often struggles to remember upcoming dates and to locate past orders efficiently. The app’s reminder system and saved addresses eliminate the need to re-enter information repeatedly, while the quick reorder button allows someone to send the same arrangement that a recipient previously enjoyed with just a couple of taps.

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