Last-Minute Travel Campaigns

easyJet Drop Everything Encourages Spontaneous Trips

There's a thrill in last-minute travel, the rush of deciding on a whim, throwing essentials in a bag and beginning an adventure with few expectations, and the easyJet Drop Everything campaign highlights what planned vacations simply can't replicate. This new campaign supports a new web tool of the same name that connects spontaneous travelers to flights leaving within the next 48 hours. "Travel has always been filled with excitement. Our new campaign inspires customers to experience it in a brand new way—through ultra last-minute bookings," said Tom Hazelden, Head of Brand, Planning & Content at easyJet. "We know spontaneous acts generate happiness, and we want to help make it even easier for people to be able to escape the everyday, and enjoy a trip that creates memories for a lifetime."

Soon, a live gameshow will take the Drop Everything campaign to the streets of London, giving passersby the chance to win prizes—including tickets to flights that leave within 48 hours.

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