Road Safety-Focused QSR Campaigns

McDonald's Türkiye Launched a Campaign Called Drink & Drive

McDonald's Türkiye has launched a campaign called 'Drink & Drive,' which creatively reinterprets the standard road safety warning against drinking alcohol by applying it instead to coffee consumption from its McCafé line. The goal is to promote driver alertness during holiday travel periods.

The visual design of McDonald's Türkiye's 'Drink & Drive' campaign transforms the brand's Golden Arches into a solid road line. The ad appears on out-of-home, digital, and print placements along some of the country's most challenging driving routes, including mountain passes and long coastal highways.

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