Scented Canine-Meal Billboards

Ollie and Zola Introduce the 'Dog of Honor' Campaign

'Dog of Honor' is a collaborative campaign from Ollie and Zola that highlights the growing role of dogs in modern wedding celebrations through a series of experiential outdoor advertising activations. Inspired by the increasing presence of pets within wedding parties, the initiative draws attention to the often-overlooked role of canine companions during reception planning, particularly in relation to meal offerings.

Central to the campaign is a "Chicken or Beef" billboard infused with scents inspired by Ollie's real protein recipes, creating an interactive sensory experience designed specifically for dogs. Additionally, branded mobile billboards travel to prominent wedding destinations throughout New York City, extending the campaign's visibility and engaging couples, guests, and their pets in high-traffic locations.

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