Branded Barbecue App Games

Dickey's Barbecue Pit and Spark Adriatic Partnered for New In-App Games

Dickey's Barbecue Pit and Spark Adriatic have partnered to develop a series of custom mini games within the brand's mobile app that are exclusive for members of the Big Yellow Cup Rewards program. The in-app games act as a way for users to play each day and collect points right inside the app that can be used for accessibility rewards later on. The games include the Big Yellow Cup Flip Challenge, Memory and Catcher, which will be randomized each day to allow players to enjoy a different one every time they log on.

CEO Laura Rey Dickey spoke on the new games from Dickey's Barbecue Pit and Spark Adriatic saying, "At Dickey’s, we’re always looking for new ways to make every barbecue experience more rewarding. Our Big Yellow Cup Rewards members are some of our most loyal guests, and these new mobile games give them another fun reason to open the app, engage with our brand and earn rewards they can use toward their next barbecue meal."

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